Lucy is the founder and head designer at Lucy MacNicoll Floral Design, recently awarded the title of ‘Wedding Florist of the Year 2016’ at the National Wedding Industry Awards.
Ever since she was a small girl, all Lucy wanted to do was create things. At the age of seven she asked for a fashion wheel for Christmas, little did she know this would sow the seed, which would eventually determine her career path. Lucy spent hours designing her own collections and playing with different colour combinations. For the first time, she was totally captivated by the ability to design.
Lucy’s love for fashion and all things creative convinced her to study fashion at degree level. Studying Fashion Marketing at University of Northumbria, Newcastle. Lucy spent four fabulous years, including one year in industry in London, living and breathing fashion, creating each day and learning how to market and promote her designs.
On graduating, Lucy decided to travel and feed her desire to show how the rest of the world looks and lives. She oved experiencing the different cultures, seeing the amazing architecture, landscapes and colours of each country. A year later it was time to return to England to start her working career. Lucy landed my first job working for Mary Porta at her Yellow Door Creative Marketing Agency in London as a fashion PR assistant. This gave her a valuable insight to the working fashion world. Lucy spent the following five years working in different fields gaining as much experience as she could. First as a freelance stylist, window dresser and stylist and in the visual merchandising field as a head office creative manager. It was in some of these roles that Lucy’s love of flowers grew, seeing amazing displays daily, the beauty of flowers intrigued her. Lucy wanted to make them her job.
After planning her own wedding and experiencing the excitement of choosing wedding flowers, she knew working as a wedding florist could become a reality. With her love of flowers, desire to create and combine all the skills and experience she had gained since university, Lucy made the decision that working as a florist was a career she wanted to pursue.
Lucy’s dreams to be a freelance wedding florist began turning into reality after studying a number of floristry courses and working in a busy local florist shop in London. LMFD was born, Lucy’s very own floral design company. Initially based in London and since 2010 in North Yorkshire. LMFD has grown into an award winning business, employing a team of talented florists working from the beautiful studio and shop in Harrogate. Hard work, the passion to create distinctive designs and striving for perfection for each of her clients has become a daily occurrence for Lucy and the team. Team LMFD love the floral world and appreciate working with amazing suppliers and meeting such wonderful clients.